Juice Plus+ Brand Evolution: New Look, Same Great Quality
Allow us to reintroduce ourselves. We are Juice Plus+, and we are back bolder than ever. It’s not just a new logo, it’s a complete refresh of our visual identity – from the look and feel of our packaging to photography, fonts, colors, and more. We are delivering a bold and modern brand to highlight, strengthen, and reinforce all the greatness our plant-based nutritional products have to offer. It’s true, we like to stay healthy, and we like to have fun. Juice Plus+ is more than just a brand. It’s a lifestyle.
Change is HAPPENING
We like to keep things JUICY at Juice Plus+ as we strive to stand out in a digitally driven world. We are forever evolving to give you what we think is the best of whole food and plant-based nutrition – while keeping our products consistent, plant-powered, and of the highest quality.
In 2022, Juice Plus+ will be revealing:
Exciting New Design & Packaging A New Logo A New Juice Plus+ Essentials Brand Name Innovative Ingredient Evolution
One thing that won’t change is our promise to give you the very best of whole food and plant-based nutrition. We will continue to evolve our ingredients to take advantage of the latest developments in nutritional science to make sure we’re always one step ahead.
New Logo & Packaging
Over the almost 30 years since we first introduced Juice Plus+ Fruit & Vegetable Blend Capsules, we’ve tried to keep our packaging fresh, modern, and representative of the plant-powered nutrition you can find inside. The new, bolder tones of our packaging highlight the vibrant rainbow of colors of the fruits, vegetables, and other plant-based ingredients found in our products. Our modern, new Juice Plus+ logo emulates this, too.
The world is always evolving, and so are we.